Best Mailchimp alternatives
Mailchimp is an Email marketing for small businesses and stores, free to 250 contacts · paid by contacts and region. We've reviewed one alternative: Kit, with what each one costs next to Mailchimp.
What Mailchimp costs
| Plan | Price |
|---|---|
| Free250 contacts, 500 sends a month (250 a day), 1 seat, 1 audience | $0 |
| Essentials500 contacts; sends capped at 10x contacts; 3 seats; 3 audiences; up to 4 flow steps | From $8.73/month |
| Standard500 contacts; sends capped at 12x contacts; 5 seats; up to 200 flows; generative AI | From $13.06/month |
| Premium10,000 contacts; sends capped at 15x contacts; unlimited seats; phone support | From $261.30/month |
Where the cost bites
- Mailchimp prices by region: these are the USD prices its pricing page showed from India on October 5, 2026, and US list prices can be higher.
- Every paid plan caps monthly sends at 10, 12 or 15 times your contact limit, and sending pauses or overages apply past it.
- The Free plan stops at 250 contacts and 500 sends a month.
- Seats are capped at 3 on Essentials and 5 on Standard; unlimited seats need Premium.
From mailchimp.com, checked 2026-10-05. Prices change; confirm before you buy.
The alternative, next to Mailchimp
| Tool | What it costs | Free way in | Self-hostable | Score |
|---|---|---|---|---|
| Mailchimp | Free to 250 contacts · paid by contacts and region | Yes | No | – |
| KitEmail marketing and newsletters for creators, formerly ConvertKit | Free up to 10,000 subscribers · paid from $39/month | Yes | No | 4.2 / 5 |
The options
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Mailchimp alternatives: questions
What is the best alternative to Mailchimp?
Kit is the one we've reviewed so far, with a minylist score of 4.2 out of 5. Email marketing and newsletters for creators, formerly ConvertKit. It costs: Free up to 10,000 subscribers · paid from $39/month.
How much does Mailchimp cost?
Free: $0 (250 contacts, 500 sends a month (250 a day), 1 seat, 1 audience); Essentials: From $8.73/month (500 contacts; sends capped at 10x contacts; 3 seats; 3 audiences; up to 4 flow steps); Standard: From $13.06/month (500 contacts; sends capped at 12x contacts; 5 seats; up to 200 flows; generative AI); Premium: From $261.30/month (10,000 contacts; sends capped at 15x contacts; unlimited seats; phone support). Checked on 2026-10-05 at mailchimp.com/pricing/marketing/.
Is there a free alternative to Mailchimp?
Kit (Free up to 10,000 subscribers · paid from $39/month) has a free way to start. Free plans have limits, so read the review for each before you move real work over.
Why do people look for a Mailchimp alternative?
Mostly cost and limits. Mailchimp prices by region: these are the USD prices its pricing page showed from India on October 5, 2026, and US list prices can be higher. Every paid plan caps monthly sends at 10, 12 or 15 times your contact limit, and sending pauses or overages apply past it. The Free plan stops at 250 contacts and 500 sends a month. Seats are capped at 3 on Essentials and 5 on Standard; unlimited seats need Premium.
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